As some of you know I am a massive foodie and I love trying different products, recipes and cuisines. I normally write about dining at top restaurants but where do I shop to create meals in the comfort of my home? You will probably be surprised by what I have to tell you today so read on… I have recently attended ‘Iceland Feaster’ event focusing on Iceland’s Easter range and today I would love to share with you my thoughts about their products.
Iceland Foods launched a while ago in 1970 and it is currently one of Britain’s fastest-growing retailers with over 900 stores based in UK. Iceland focuses on frozen products and a recently conducted blind taste test by 32 UK chefs showed that there were no significant differences when eight frozen products and their fresh equivalents were put to test. In addition to it’s own branded products, Iceland offers lots of fresh fruits and vegetables, food cupboard, bakery options and variety of other products from famous brands such as: Slimming World, Pizza Express, Millie’s Cookies. There’s something delicious for everyone! What’s more, if you like eco-friendly brands then you will be pleased to discover that Iceland is the first major retailer to commit to being plastic-free across their own label range by 2023.
I was invited to attend the Feaster event last week and I was really looking forward to it as I have recently discovered that Iceland won multiple awards such as ‘Business Initiative of the Year’ and ‘Online Supermarket of the Year’ (Which? 2016 and 2017).
The event was lead by the UK Food Hero Award winning chef – Neil Nugent. The purpose of the event was to showcase some of Iceland’s Easter products and show all attendees how they can create a perfect Easter dinner for their family using high-quality frozen products.
Firstly, chef Neil showed us how to prepare a perfect fish-cake with a running egg in the middle. It was great to watch him conducting live cooking show demo and sharing his tips with all attendees.
I loved discovering little tricks such as cooking a pierced egg for 6 minutes and 10 seconds. Once our starter was prepared, all attendees had an opportunity to taste it. Our fishcake was served with a bit of sour cream, mayonnaise and mustard dressing. It was delicious! I couldn’t believe how easy it was to prepare it and I have already recreated it at home since I returned from the event.
Secondly, chef Neil worked on our mains.
He showed us how to create a perfect dish based on the Iceland’s British Turkey Crown, broccoli on a bed of beans, couscous with an edible egg shell and accompanied by some rich Morley sauce with cranberries. It was delectable.
After our mains, we were shown how to create some perfect hot cross buns in two different ways.
Chef Neil showed us how to make a perfect bacon jam and shared with us his rarebit recipe. I really enjoyed the bacon jam and I definitely need to prepare some for my husband!
Lastly, we were served some of the Iceland Luxury Raspberry & Pistachio Layered Pavlova.
I have a very bad sweet tooth and this cake was simply delightful. It was better than some of the cakes I buy from Patisserie Valerie and was definitely my favourite product I tasted during the event. I couldn’t believe that it only costs £6 and serves 8. Clearly delicious food doesn’t have to be expensive.
I think that lots of you probably think that frozen food cannot be tasty. I had a similar preconception however it changed after I attended Iceland’s Feaster event. All food was mouth-watering and I will surely do my Easter Weekend shopping at Iceland. As I loved the Luxury Raspberry & Pistachio Layered Pavlova, I am looking forward to trying some more of the Iceland’s desserts to satisfy my sweet tooth cravings. You should definitely give Iceland foods a go and I hope that you will be as positively surprised as I was!