Are you tired of work-wear that is uncomfortable, inflexible, needs to be dry-cleaned and creases easily? If your answer is yes than you should check the Japanese fashion brand that is specifically designed for the busy businesswomen.
I was recently provided with an excellent opportunity to view and try on kay me’s new autumn / winter collection and meet designer and founder-Junko Kemi in London. Let me tell you a bit about the brand and their dresses.
kay me is an anglicized version of the founder’s name ‘Kemi’ and also represents ‘me’ being the customer always at the heart of the service.
Founder and Lead Designer – Junko Kemi
After graduating from Waseda University in Tokyo, Junko worked in several international companies before founding kay me in 2011. She struggled to find a workwear that follow her simple rules:
1) was machine washable so she didn’t need trips to the dry cleaners or complicated cleaning regimes.
2) was made from flexible, stretchy fabrics as the inflexible suit materials gave her stiff shoulders after sitting at a desk for a long time
3) was suitable to wear for social events after work too.
kay me was born in one afternoon when Junko couldn’t stop feeling frustrated through the lack of clothing that ticked all of the boxes so she decided to create her own.
These days, there are thousands of designers whose clothes are unwearable… That’s not the case with Junko’s collections. Every item sold by kay me is personally worn and tested by Junko herself. Resembling to Victoria Beckham’s motto, if she doesn’t feel that it’s something she would personally wear, the item never makes its way to the shop floor or online.
All of kay me products are manufactured by artisans in Japan. kay me is able to combine traditional hand sewing techniques with cutting-edge textile technology. In 2015, the kay me team perfected a new, machine washable, 100% silk material. kay me believes that the intricate beauty and design of kimono fabrics empower women to be happier in both their professional and personal lives.
My showroom experience:
When I entered the showroom, I fell in love with Junko’s collection. I was immediately impressed by the quality of the dresses and how stretchy and fashionable they were so I decided to try them.
All kay me dresses meet five key criteria:
- Machine Washable
- Business ready
- Made in Japan
- Kimono inspired
First of all, I tried 3 dresses from its vibrant and stylish Contemporary KIMONO by kay me collection. This collection combines functionality with classic Japanese beauty. The range is absolutely flawless for the modern but busy businesswoman. I was personally looking for a range of business wear like that for a long time as I wanted to have a collection of dresses that are easy to care for and look fashionable.
Secondly, I decided try a simple black dress from key me work-wear range. It was a love at the first sight! Dress was exactly what I would like to wear to work and I gave me an ultra-flattering fit.
Would you like to see or buy any products from key me range?
You can view the collection and order it online:
www.kayme.co.uk (free global shipping and 14-day returns )
I hope you enjoyed reading this review!